In a bizarre world where hearts can be traded, stolen, or even collected as trophies, you play as Max, a semi-anarchic heart dealer who unwittingly becomes entangled in a conspiracy that could alter the fabric of human emotion. As you interact with eccentric characters like the flamboyant heart collector, the brooding poet with a cursed heart, and a ruthless CEO seeking to monopolize sentiment, you must navigate a series of morally ambiguous decisions that challenge your values and humor. Every choice leads you further down a path of emotional chaos as you attempt to uncover the truth about an underground heart market while also figuring out which heart truly belongs to you.