In a world where greetings have taken on a strange and potent power, you play as Sam, a lowly greeting card writer who suddenly finds themselves thrust into a conspiracy after receiving anonymous hellos in the mail. Each greeting unlocks a memory, hint, or piece of a larger mystery involving missing friends, lost identities, and a shadowy figure known as The Salutation. As you traverse this whimsical world, interact with quirky characters, solve cryptic puzzles, and piece together the significance of your unusual hellos. With every choice leading to unexpected outcomes, you must decide whom to trust and what secrets to uncover, all while your own identity hangs in the balance.