Players step into the shoes of Maxine, a hapless social media manager who discovers a series of bizarre and increasingly absurd messages popping up on her company's social platforms, all initiating with 'hello'. As Maxine investigates the origins of these uninvited greetings, she unravels a tangled web of eccentric characters, secret cults cemented in obscure online lore, and an underground society obsessed with greeting etiquette. Players must navigate their way through witty dialogues, dramatic plot twists, and interactive choices that can lead to ridiculous outcomes or profound revelations about human connection—all while trying to keep her job intact.