In a dystopian society where emotions are commodified, players assume the role of a washed-up heart merchant who specializes in trading feelings. After receiving a shipment of enigmatic hearts with bizarre backstories, the protagonist must navigate through a series of unpredictable scenarios involving quirky customers, ethical dilemmas about the nature of love, and darkly humorous quests to understand what makes us human. The choices made will affect the hearts' abilities and the customers’ fates, leading to multiple branching endings that challenge the very notion of love and desire.