In a quirky and surreal world where hearts can be exchanged like collectibles, you play as a heart merchant, Alice, who sells hearts based on emotional compatibility. One fateful day, she accidentally swaps her own heart with that of a mysterious customer. As she journeys through unexpected encounters—helping clients reclaim their love lives while trying to retrieve her lost heart—players must navigate romantic dilemmas, hilarious misunderstandings, and eccentric characters. With each interaction, players make choices that affect Alice's views on love and self-acceptance, leading to multiple possible endings and heartwarming revelations.