Set in a peculiar world where emotions are tangible commodities, players take on the role of a heart merchant—someone who trades feelings instead of goods. After a catastrophic trade goes wrong, the protagonist finds themselves entangled in a web of absurd characters, each with their own quests and nonsensical problems. Players must navigate a hilarious yet dark narrative, deciding whose hearts to help, steal, or sell—all while keeping a connection to their own heart as it begins to mysteriously pulse with anxiety. The choices they make determine the fate of the protagonist, their emotional state, and ultimately the integrity of the heart trade itself.