In a quirky post-apocalyptic world where emotions have become currency, players take on the role of a 'Heart Merchant' who trades, steals, and concocts new feelings for profit. Journey through bizarre towns filled with eccentric residents, each with their own complicated emotional baggage. The player must navigate moral dilemmas, engage in outrageous trade-offs, and solve absurd puzzles that may or may not involve literal heart transplants. With an ever-shifting market of emotions, can you become the ultimate Heart Baron while keeping your own feelings in check?