In a world where emotions can be physically extracted and traded as commodities, you play as a savvy merchant navigating the vibrant underbelly of a bustling metropolis. Each heart you sell has its own personality and quirks, leading to comedic and dramatic consequences as customers use them in bizarre ways. Your goal is to build the most successful heart shop while managing the relationships between the hearts and their new owners, whose lives you inevitably disrupt. Through witty dialogue and branching choices, you’ll shape the destinies of both the hearts and their human counterparts, culminating in a showdown against a rival merchant who seeks to outmaneuver you for the ultimate emotional treasure.