In 'Whose Heart Is It, Anyway?', players step into the shoes of Max, a cynical heart collector who has made a fortune in the black market of emotions. After acquiring a strange, pulsing heart with mysterious origins, Max wakes up to find his own heart missing. As he navigates through a twisted web of deception, bizarre characters, and darkly comedic encounters, players must solve the riddle of the heart's origins while grappling with their own regrets and desires. Each choice affects Max's emotional state, altering his narration and impacting his relationships, leading to multiple endings that reflect the complexity of human emotions.