In 'Whose Heart Is It, Anyway?', players step into the shoes of Alex, a witty and somewhat jaded heart collector. Set in a vibrant city full of shady characters and quirky relationships, the game unfolds as Alex discovers a peculiar street market where people trade memories and emotions in the form of literal hearts. When a mysterious heart goes missing, players must navigate through a web of deception, solve riddles posed by eccentric vendors, and confront the real reason behind the missing heart. The choices players make will shape Alex’s relationships with an array of quirky NPCs, leading to multiple possible endings that challenge players' morals and push the boundaries of what it means to love and lose.