In 'Whose Heart Is It, Anyway?', players take on the role of a skilled heartthief in a world where emotions are physical entities. During a thrilling and chaotic underground auction for stolen hearts, players must engage in negotiation, deception, and unexpected alliances to secure the most coveted hearts while uncovering dark secrets about their own past. Every choice influences the relationships players build with other characters, leading to multiple endings that explore themes of love, betrayal, and redemption.