In 'Whose Heart Is It, Anyway?', players assume the role of a witty and charismatic Heart Broker in a fantastical city where people's hearts can be traded, borrowed, and even stolen. One day, the protagonist receives a mysterious invitation from the elusive Heart Consortium: a clandestine organization that has been orchestrating heart swaps to create a new world order. Players must navigate a rich narrative, meet quirky characters, and solve puzzles through dialogue choices as they unravel sinister motives and discover what makes a heart truly valuable. Every decision impacts the city’s emotionally charged fate, leading to multiple endings based on the protagonist's choices, alliances, and the hearts they collect or trade along the way.