In a world where emotions can be traded, players assume the role of Alex, a mid-level emotion dealer who uncovers a sinister black market operation that deals in stolen hearts—the literal embodiment of a person’s experiences and emotions. As Alex navigates various morally ambiguous characters and surreal scenarios, they must outsmart rival dealers and expose the truth before their own heart is stolen. Each decision not only affects the plot but alters Alex's emotional makeup, leading to multiple endings based on the player's choices. Additionally, players can collect 'emotional artifacts' that enhance or weaken Alex's abilities, adding layers of strategy to the unfolding drama.