In a world where emotions are tangible commodities, players take on the role of 'Heart Merchants' who trade pieces of hearts to influence the lives of others. At the beginning of the game, the player's character stumbles upon a rare heart that has the power to control anyone's feelings. As they navigate through the bizarre town of Feelsville, players will choose dialogue paths, perform outrageous tasks, and deal with quirky characters to find out who truly owns this heart. Betrayals, alliances, and hilariously dark situations await as players learn that happiness is a double-edged sword.