In a twisted blend of horror and humor, players embark on a journey to remember who they are after waking up in a strange, abandoned carnival with only their wits and a disconnected talking head as their guide. As players navigate bizarre attractions, interact with eccentric characters with gruesome secrets, and solve eerie puzzles, they must piece together their identity while avoiding the malevolent host of the carnival, who will do anything to keep their heads on the wall. Every decision affects the narrative, leading to multiple endings that explore identity, absurdity, and the fine line between sanity and madness.