In a world where identities can be borrowed, rented, or stolen, players take on the role of Bex, a quirky private eye with a knack for getting into weird situations. After waking up with no memory and a stranger's face, Bex must navigate a labyrinthine city filled with eccentric characters and dark humor. Players explore various locations, solve riddles, and unravel the bizarre townsfolk's stories to reclaim their original identity. Decisions made throughout the game determine the range of faces Bex experiences, leading to multiple endings inspired by the comedic chaos of mistaken identities.