In 'Whose Face Is This, Anyway?', players assume the role of Alex, a down-on-their-luck artist and amateur detective, who awakens one day to find themselves with a bizarre condition: their own face has inexplicably changed to that of a notorious character from local lore. Players must navigate a vibrant urban landscape to trace the origins of their new identity, interviewing quirky NPCs, piecing together a web of deception and lost histories, and ultimately discovering the dark secrets that bind them to the former owner of this face. The game emphasizes player choice, leading to multiple endings based on relationships built and truths uncovered.