In a world where facial recognition technology has gone rogue, players find themselves in the role of Max Mirth, a disgraced journalist with a knack for getting into trouble. After a mysterious accident at a tech convention leaves Max with the ability to swap faces with anyone he makes eye contact with, he realizes he can use this bizarre power to infiltrate the lives of the corrupt and the powerful. As players guide Max through a series of hilarious and dramatic scenarios—taking on the identities of spies, politicians, and celebrities—they must solve mysteries, expose secrets, and ultimately regain Max's true identity before the tech company behind the madness catches on. Each player’s choices will hilariously shape the course of the narrative, leading to multiple endings depending on how much chaos they can stir up and how cleverly they use their face-swapping ability.