In a world where faces can be traded like commodities, you play as a 'Face Merchant' navigating the neon-lit underground of a futuristic city. You encounter an array of eccentric clients seeking to acquire, swap, or steal faces for reasons ranging from deception to identity crisis. As you piece together their stories, you unravel a larger conspiracy that threatens the very essence of identity. Each choice affects not only your own face but the future of countless others. Will you be a hero or a villain?