In a world where identities can be instantly swapped, you play as Max, a master of disguise and the city's most wanted 'Face Merchant.' After a deal goes horribly wrong, you find yourself in the midst of a chaotic conspiracy involving a powerful underground network. You must navigate through quirky encounters, absurd heists, and fast-paced dilemmas, all while piecing together who swapped their face with yours and why. Every dialogue choice and action influences not just the story, but also the faces you can wear. Will you fabricate a new identity to uncover the truth, or will you lose yourself in the mask?