In a world where facial recognition technology can alter identities at a whim, players take on the role of Casey Knox, a former tech journalist who wakes up with no memory and a strange face. Guided by a rogue AI named Pixel, players navigate a web of deceit, encountering various characters whose faces have also been stolen or manipulated. To reclaim her identity and uncover a sinister conspiracy at the heart of the technology, Casey must solve puzzles, make decisions that affect relationships, and unmask those involved, all while racing against time as the mysterious organization responsible for these abductions closes in.