In a world where facial recognition technology has spiraled out of control, you awaken in a dimly lit room with no memory of who you are. Your reflection in the mirror shows a face you've never seen before, and clues in the form of augmented reality 'face tags' are scattered throughout the urban environment outside. Players must traverse the cityscape, interact with various characters who have undergone similar transformations, and piece together the truth about their identity and the unseen forces manipulating their lives. The choices you make will lead you to uncover a conspiracy that questions the very essence of self-identity, loyalty, and trust.