In 'Whose Face Is It Anyway?', players step into the shoes of an up-and-coming investigative journalist named Sam who stumbles upon a bizarre phenomenon: people around town are losing their faces, but not in a physical sense. Instead, their identities seem to be absorbed by an underground cult known for role-playing radical transformations. As Sam delves deeper, they must engage with quirky townsfolk, untangle threads of deception, and confront the source of the cult's power—all while questioning their sense of identity and face in a warped reality. With every choice made, Sam discovers that the line between persona and reality is more volatile than ever, leading to shocking revelations and unpredictable endings.