In 'Whose Face Is It Anyway?', players assume the role of a master impersonator who wakes up in a bizarre world where faces are commodities and identities are fluid. The protagonist must navigate through a society obsessed with appearances, solving intricate interpersonal puzzles and uncovering dark secrets about the 'face market.' Players will make choices that determine whom they impersonate and whose secrets they expose, leading to multiple endings as they try to reclaim their true identity amidst chaos and intrigue.