In a world where faces are a currency and identity is a malleable concept, players assume the role of Max, an underground artist who discovers a clandestine market for faces. When a mysterious face is delivered to Max with instructions to deliver it to a secret buyer, they are thrown into a web of betrayal, intrigue, and the exploration of identity. Players navigate through a noir-styled cityscape, engaging in dialogue with eccentric characters, solving puzzles related to memory and self, and making choices that can lead Max to uncovering a dark secret about their own past or becoming just another player in the face trade. Amidst chase sequences, unexpected alliances, and moral dilemmas, Max must find out not just whose face is it, but also what it truly means to be themselves.