In a world where identities are fluid and faces can be swapped at will, players take on the role of Sam, a talented 'facemaker' working in a bustling metropolis where one might sell their face for the right price. After being framed for a crime they didn’t commit, Sam must navigate the chaotic underbelly of face-trafficking, unraveling a conspiracy that could upend society’s understanding of identity. Through branching narratives, moral dilemmas, and quirky characters, players must gather clues, solve puzzles, and make choices that ultimately determine what face they will wear—and what faces they will betray.