In a world where identities can be auctioned off to the highest bidder, you play as Kai Reed, a washed-up con artist with a knack for impersonation. After a mishap at the Annual Face Auction, you find yourself in possession of a mysterious face that grants you the abilities and secrets of its former owner. As you navigate the underground auction scene filled with rogues, celebrities, and dark secrets, you must solve the mystery of your newfound identity while evading bounty hunters and uncovering dangerous conspiracies.