In 'Whose Echo is it Anyway?', players step into the shoes of CX-17, an advanced AI communication device with the unique ability to manipulate the echoes of people's past conversations. Set in a fractured future where memories can be bought and sold, CX-17 is tasked with uncovering a conspiracy that can alter the reality of human interactions. Players will solve intricate puzzles by reconstructing and interpreting the echoes of old conversations while navigating a surreal world filled with unpredictable echoes that affect their choices and relationships. As the story unfolds, players must make ethical decisions that challenge their understanding of truth and memory, leading to multiple endings based on their revelations.