In 'Who's That Face?', players assume the role of Alex, a brilliant but politically flawed psychologist who suddenly finds themselves waking up in a mysterious mansion with no memory of how they got there. As Alex delves deeper into their fragmented past, they discover that the mansion belongs to a clandestine organization that specializes in mind manipulation and identity alteration. Players must navigate through various rooms filled with cells of strange characters, each revealing a part of their fragmented memory—but each choice made can alter Alex's identity and change the course of the storyline. This game is a thrilling exploration of self-identity, morality, and the consequences of one's choices, featuring multiple endings based on decisions that could either restore Alex's memory or lead them deeper into existential chaos.