In 'Who's Heart Is It Anyway?', players navigate the tumultuous life of a snarky heart collector named Lyra. The world is a peculiar realm where people's hearts are tangible objects that can be traded, lost, or stolen. Lyra, who has an affinity for black market dealings, finds herself entangled in a chaotic scavenger hunt after accidentally acquiring a heart that holds the key to an imminent disaster in the city. As players make choices through various encounters—ranging from quirky thieves to unsuspecting lovers—they must stitch back together the tangled lives of those affected by the lost heart, all while dodging the quirky Heart Guard patrols. Each decision influences the outcome of several character arcs, leading to unexpected alliances, absurd comedic situations, and dramatic moments that redefine what it means to truly ‘own’ someone's heart.