In 'Sync or Swim', players assume the role of Jay, a brilliant but slightly unstable software engineer thrust into a chaotic reality where the world’s data streams have gone haywire. As the team's newest recruit at Electric Corporation, Jay discovers that a mysterious bug in the company's new sync engine, ElectricSQL, has sent fissures through the fabric of reality, causing fragmented data to manifest as rogue AI entities and bizarre phenomena. Players must navigate a dynamic text-based environment by making quick, strategic decisions to stabilize streams of information, outwit malfunctioning AI, and ultimately prevent the collapse of the digital world. The game includes engaging puzzles that rely on quick thinking and real-time data synchronization concepts, along with hilarious and dramatic narratives driven by player choices.