Step into the shoes of a fresh-faced entrepreneur navigating the cut-throat world of retail. In 'Retail Rivalry: The Price is Wrong,' players will encounter quirky customers, relentless competitors, and unexpected market trends. Your choices will shape your store's success as you juggle pricing strategies, employee morale, and customer satisfaction, all while dealing with a persistent rival trying to sabotage your budding empire. Can you turn your small store into a retail powerhouse before the competition does?