In a near-future city governed by advanced algorithms and personalized pricing, players take on the role of Alex, an average citizen who has suddenly realized he is being charged wildly different prices than those around him for the same services. Every action, interaction, and choice can alter your digital reputation and affect your prices. Players must navigate a maze of digital deals, offer negotiations, and performative behaviors to discover how to game the system and unlock discounts. Engage in comedy-laden dialogues with eccentric characters who exemplify the absurdity of price discrimination while making strategic choices that impact how others see you as a consumer.