In "Own the Mulch", players assume the role of Nash, an unremarkable office worker who unexpectedly receives a mysterious package containing the soul of a well-known, but utterly obnoxious, social media influencer. Trapped in a supernatural bureaucracy of absurdity, Nash must navigate bizarre situations as he deals with the influencer's unwelcome commentary while trying to return the soul to its proper place. As Nash tackles surreal challenges—from attending cringy influencer parties to bizarre PR stunts—he must also confront his own deep-seated anxieties about identity, validation, and purpose in a world driven by likes and followers. Interactive choices lead to outrageous consequences, and Nash grows from a passive observer to someone who learns to reshape his life, all while battling the overwhelmingly ridiculous influence of his new soul companion.