In a world where personal memories morph into strange memes, you play as a semi-sentient meme trying to reclaim your original identity. Navigate through bizarre landscapes influenced by internet culture, where every character is a personified meme with unique quirks. As you solve mysteries rooted in the past of individuals, you will gather clues to restore your essence. Face off against 'meme monsters' that embody toxic ideas and trends while befriending allies that challenge your view of reality. The game features an innovative dialogue system that transforms traditional choices into visual memes, altering the storyline based on the humor and pathos of the choices made.