In a world where memes are not just images but living entities, you play as Jake, an aspiring meme architect who stumbles into the Memeverse through a glitch in a viral video. Each realm you explore is themed around different popular memes, such as Doge Mountain, Epic Fail Canyon, and the Infinite Scroll Desert. The twist? Every encounter requires you to engage in comical dialogue trees where you must cleverly use memes to solve puzzles, win allies, and ultimately uncover the mastermind behind meme manipulation. Your relationships with various meme characters evolve based on your choices, leading to multiple narrative branches and endings.