In a dystopian digital world where memes dictate social hierarchy, players assume the role of a washed-up meme lord named Rick 'The Tick' Megabyte. After waking up to find his meme power stolen by a mysterious entity known as 'The Algorithm', Rick must navigate through bizarre subcultures and quirky characters to solve absurd puzzles, leveraging his knowledge of internet culture. With each choice, the story unfolds through comedic dialogue and unexpected twists, while players confront their own online personas and the nature of humor in an age of digital chaos.