In a world where memes have gained sentience and the barriers between realities are crumbling, you play as a washed-up meme historian named Sam. After inadvertently triggering a Meme Rift, you find yourself trapped in a bizarre landscape where iconic memes live and interact. Navigate through levels inspired by different memes as you solve challenges and interact with characters like 'Doge', 'Distracted Boyfriend', and 'Hide the Pain Harold'. Your choice of dialogue heavily influences the outcome of each encounter, leading to absurd situations and hilariously unexpected twists. Will you restore the balance and escape with the help of your meme-loving friends, or will you become a meme yourself?