In this game, the player takes on the role of a small business owner who specializes in importing and selling kei trucks. Your mission is to grow your business while navigating the complex world of import regulations, customization options, and customer preferences. From farming to construction and delivery services, each industry has its own unique needs and challenges. Customize your kei trucks with special features like dumpers, air conditioning, and tracks for snow and ice. Keep an eye on market trends and stay ahead of the competition to become the go-to supplier for these quirky, yet practical vehicles.