After a rogue failed facial recognition experiment goes awry, everyone in a small town wakes up with the face of someone else. Players take on the role of 'The Unseen Master,' a quirky detective whose social skills are limited but whose intellect is sharp. Players must gather clues, interact with eccentric townsfolk, participate in absurd social challenges, and ultimately piece together the identity of the person they’ve become. The game explores themes of identity, self-discovery, and the hilarity of mistaken personas while navigating a series of comedic and dramatic encounters.