In a dystopian near-future where social media influencers hold the real power, players step into the shoes of a washed-up former influencer who has to rebuild their reputation by navigating a maze of eccentric new allies. Each choice made leads to the formation of a unique squad, composed of quirky characters, each with their own motivations and backstories, ranging from conspiracy theorists to eccentric tech whizzes. The player encounters absurd events, dramatic betrayals, and hilariously misguided quests as they rise through the ranks of this bizarre society. They'll have to cleverly utilize the influence of their new friends to sway public opinion, compete in ludicrous digital challenges, and uncover a shadowy conspiracy threatening to take down the digital world as they know it. Your choices directly affect your squad's dynamics, leading to multiple endings based on the links you forge and the risks you take.