In a near-future metropolis governed by a complex web of social media clout and group dynamics, players assume the role of Sam, a disillusioned influencer trying to navigate the treacherous world of friendship and betrayal. After an unexpected scandal goes viral, Sam finds themselves at the crossroads of loyalty and ambition, needing to assemble a diverse squad of allies to reclaim their status while uncovering secrets that bind them. Each choice shapes Sam's relationships, influencing the dynamic of their squad and the unfolding drama in a city where trust is a luxury and reputation can crumble in an instant. With intertwining storylines and a quirky cast, the game highlights the absurdity of modern social interactions, inviting players to confront themes of authenticity, friendship, and the price of fame. Will Sam rise from the ashes, or will their squad leave them hanging?