In a dystopian future where social media influencers have taken over the world, you play as an unassuming office worker named Jay whose mundane life gets disrupted when an unexpected social media challenge turns deadly. With a quirky cast of wannabe influencers and neurotic 'squad' members, you must navigate the absurd yet treacherous landscape of influencer culture, forming alliances, facing betrayals, and participating in eccentric challenges, all while trying to survive and expose the twisted realities behind their curated lives. Will you play along for the views, or will you remind them that no life should be dictated by hashtags and followers?