In 'Heads-Up! Who's Hello Anyway?', players step into the shoes of Alex, a quick-witted private investigator turned reluctant celebrity face impersonator. Tasked with uncovering the truth behind a flamboyant celebrity's mysterious disappearance—a person who everyone in town seems to know but who has never been seen in public—Alex must navigate through a series of hilarious encounters, quirky locals, and outrageous misunderstandings. Each choice affects the trajectory of the investigation, revealing more about the eccentric community while helping Alex practice their impersonations. Will you crack the case before they do? Or will you end up in the tabloids yourself?