In a world where identities can be easily swapped and facial features traded like commodities, you play as Alex, a skilled 'face merchant' who suddenly finds themselves with an unknown, powerful entity embedded in their mind. As their memories begin to intertwine with those of their customers, Alex must navigate a web of deceit, unravel their own fragmented identity, and confront the dark secrets of their town. Make choices that could determine the fate of countless souls while racing against time to uncover the truth about who you truly are – or who you used to be.