In 'Chrono-Conundrum: Who's Ticking?', players take on the role of an eccentric timekeeper named Elara, who discovers a malfunction in the fabric of time itself. A rogue time traveler is jumping through various timelines, causing chaos, and stealing key artifacts that hold the past and future together. Players must engage in a series of interactive dilemmas requiring clever thinking and quick choices, traveling across timelines from ancient civilizations to futuristic landscapes. As they piece together clues and unravel the identity of the time bandit, they navigate relationships, moral dilemmas, and their own understanding of time and consequences.