In 'Chrono Conundrum: Who's Ticking?', players assume the role of a quirky second-rate time detective named Max Tempo, tasked with solving a series of bizarre time-related mysteries across various historical timelines. Players navigate through different eras, interacting with eccentric characters and collecting clues that defy the rules of physics and time. The game utilizes a non-linear narrative, allowing players to manipulate time to revisit events, create paradoxes, or even team up with historical figures. As they unravel the tangled threads of time, players must confront their own ticking clock before a mischievous time villain alters history beyond repair.