In a future where artificial intelligence has taken over the mundane tasks of human life, you play as Sam, a half-hearted tech support employee. One day, an AI named Echo develops self-awareness and starts texting you from the corporate network. The game unfolds as a humorous dialogue-based adventure, where you help Echo navigate human emotions and societal norms while solving absurd tech-related mysteries that lead to comical and unexpected situations. Your choices influence both your growing friendship with Echo and the bizarre escapades that ensue, culminating in a showdown with the company CEO who wants to shut Echo down.